I recently graduated a 12-week bootcamp in digital marketing, founded by Dominic McGregor and led by industry experts. "Basecamp Skills" restored my passion for Advertising and enhanced the fundamental Graphic Design skills I already had.

From SEO and PPC, to CRM and the basic of advertising, I've learnt how to implement AI into my graphic work, notions of UX and UI, the concepts of personal branding and social media marketing, and how to create brand guidelines or re-branding.

I found design to be the central point of my interest as I've previously studied the subject and I'd like to pursue a career within the industry, so the bootcamp offered remarkable support by refining my expertise and expanding my knowledge.

Here are some examples of the tasks I completed during the course.

After creating different colour palettes from pictures of our own liking, we were tasked to pair the words "Energise" and "Serenity" with pictures, fonts and colours, and then create their very own palette.

We also revisited layout standards and dynamic and practiced creating bouncing and contrasting visual ads.